Most importantly, a marketing email should motivate its readers to take action - and not just any action, either. You need to make sure that every email you send has the best chance to be delivered, opened, and read. More than a fifth of emails are opened within the first hour of delivery, meaning you can immediately get in front of both loyal customers and qualified prospects - sometimes in the blink of an eye.Įven though 61% of consumers who sign up for promotional emails report enjoying a weekly message - and 38% want even more frequent emails - this digital marketing strategy isn’t always so simple to execute without practice or knowledge. Most are conditioned to hop to attention when their smartphones beep to signal incoming notifications. People check their email right when they wake up.
It’s safe to say that knowing how to design an email is worth your while. That’s because more than four billion people across the globe use email. Studies show that for every $1 you spend on email, you can get $36 in return. But just in case you need a reminder, let’s start with some recent email marketing stats.Įmail marketing has one of the best returns on investment (ROIs) of any online marketing method. Quality email design plays a major role when it comes to making email marketing work for you.Īs a professional, business owner, or marketer, you might know all about the power of email marketing.